Market Your Reputation

Online Reputation Marketing consists of 3 main components:

1. Manage
   • 24/7 Reputation Monitoring – ideally with instant review alerts
   • Respond to reviews, especially to bad ones
2. Build
3. Market

3. Marketing Your Online Reputation

If 5-star reviews are so important to make prospective customers trust you, why not use them more often? Why wait until people find them on Google, Facebook or Yelp?

There are a number of ways that you can promote your online reviews so people can’t miss them:

1. Streaming onto your own website
2. Syndicating them onto your social media
3. Review Images
4. Review Videos

Let’s take a closer look at these reputation marketing options:

3.1. Streaming onto your own website

These streaming scripts will auto-update, so you can always show your website visitors the latest positive reviews on Google, Facebook and perhaps a few more review sites.

A few examples:

• A small pop-up with rotating reviews
• A small pop-up with rotating reviews and a big call-to-action button
  (so people can call you right away, or visit a page on your website that you really want them to see)
• An embedded stream of reviews

3.2. Syndicating them onto your social media

Our software can automatically syndicate your positive reviews onto your Facebook page and/or Twitter profile. You can also easily do it manually, and only select the ones that you REALLY like.

3.3. Review Images

You could also put some more effort into these positive reviews by selecting the best ones and creating images for them. These can then be shared onto social media, or your website as “featured reviews”.

3.4. Review Videos

You can even create a review video, and syndicate that onto your social media and video publishing sites like YouTube or Vimeo.

Next Steps

We can help you with all of these options. Contact us today to find out more.